Before we speak more about our blog management service. First, let’s take a deeper look at blogging. What are blogs actually used for and how can they help grow your business?
Whether you’re looking to create an online presence for your business or hoping to attract new customers. Having a blog with the right content strategy that is aligned with your business offering can be one of the most beneficial steps a company can take. Implementing the right content marketing strategy will lead to a successful blog and business. With the correct implementation, a blog will almost certainly generate traffic and leads/sales for your business. However, it’s also highly important that the blog is managed effectively so that your marketing strategies can be fully realized.
Importance of Managing Your Blog
It makes no difference whether you own a small business or a larger corporation, managing a blog is one of the best ways to strengthen your company’s web presence. Blogging is highly inexpensive in comparison to alternative marketing options. Content marketing provides one of the best returns on investment within the digital marketing space. Therefore, it initially makes a lot of sense to focus your marketing efforts on your blog. By focusing on your blog content strategy, you will be able to increase traffic to your site. Boost your website’s Search Engine Optimization (SEO), and bolster customer conversion rates. More than 80 per cent of all businesses believe blogging is a critical marketing component of their success.
By having a professionally managed blog on your website, one of the best aspects is, it will greatly increase the chances of your website displaying higher in the search engine results pages (SERP). Search engines like Google and Bing rank original content highly when analyzing the ranking position of a website. If you want your company’s website to appear at the top of search results you will have to create high-quality content for your website’s pages and blog. Having a professional blog on your website is a great way to place new content on your site to help boost it’s search rankings.
Become an Authority Within Your Space
By having a professional blog, you’ll position your business as a thought leader in the industry. If you write articles and provide your website visitors with valuable information that meets their needs. it will build trust and help grow your brand. When you regularly published high-quality blog posts that are deemed to be helpful by your audience. Your website will become known as the go-to place for people searching for certain information within your industry. Once you’ve positioned your company as a leader in the industry, customer conversion rates should increase significantly.
Managing a blog for your website is also a great way to keep customers engaged and up-to-date with the latest industry news. You don’t want site visitors to purchase one product or subscribe to a single newsletter and then take their business elsewhere. The best business is repeat business, which is why you need to focus on keeping these customers engaged even when they aren’t buying a product. If you have an online storefront, the best way to keep customers engaged is by providing them with fresh content. This content needs to pique their interest and keep them either entertained or have educational value.
Grow Your Brand on Social Media
Finally, blogging has also proven to be very effective at creating new opportunities for sharing content. Every article that you write and post on your blog will provide you with another opportunity to share the content on social media platforms. Providing your blog has the correct sharing software installed sharing blog posts will be possible. Both yourself and your team, plus any website visitors, will easily be able to share every post. This action, in return, increases brand awareness and helps boost the SEO for the website. If you want your business to be as successful as it can be, you must spend a portion of your marketing budget on blogging.
Blog Management Techniques to Consider
While blogging is one of the most effective ways to bolster your digital marketing strategy. There are some techniques you should be aware of that can help you perfect your blog management. First of all, you need to select the right topics to write about and publish to your blog. If you work in the automotive industry, likely the most useful blog articles will be ones that are relevant to the interests of customers who are looking to purchase a car. Keep in mind that these blog posts must be informational instead of promotional. However, you can include ‘calls to action’ at the bottom of each blog post to help grow your business.
It’s also important that the keywords and phrases that you use are integrated into the content properly. Make sure that you choose the right keywords and that you place these keywords sensibly into your articles. The Google algorithm is smart enough to detect when people cram keywords into an article. This technique is known as ‘keyword stuffing’ and will damage your website’s SEO. You need to be blogging regularly as well; publishing high-quality content consistently is key to your blog’s success. While it’s important to publish great content regularly, quality rules over quantity. Don’t just publish a post for the sake of it, and always follow your content strategy.
Realistically, publishing one fresh post per month should be a minimum, ideally consider including at least two new blog posts every month. Better still, if you can create and publish posts every few days, this would be ideal. However, this content must be high-quality, engaging for your audience, and benefit both your audience and business at the same time. The content must deliver value for both parties and keep organic search traffic flowing into your website. Each ‘call-to-action’ must be measured and refined to optimize your conversions. To learn more about conversion rate optimization, click on the following link 12 Amazing Conversion Rate Optimization Case Studies.
When to Consider Blog Management Services
If you don’t have the time that’s needed to manage a blog on your own, you might want to consider selecting blog management services to assist you with your blog marketing. The blog management service provider that you select will be able to help you create the right content strategy. Once t strategy has been set into motion, they will also take care of content creation so that you can focus on the other aspects of running your business.
If you want to continue bringing in a significant number of visitors to your website, managing a blog is the best way to keep your business relevant online. When you implement a blog on your website, you’ll be able to bolster your SEO efforts, which should help you increase the number of visitors who enter your website. A well-maintained blog will also keep your customers engaged even when they’re not buying a product or service. Whether you want to handle the management of a blog on your own or would rather hire professional a blog management service to take care of this for you, creating a blog is a vital aspect of growth for any business.
Our Blog Management Service
Our blog management service allows you to have peace of mind that your blog is being managed professionally. Look at our Entrepreneur Blog to see that we can deliver on what we offer. Our blog posts have good ‘social proof’ and rank well in Google. If you visit any of the posts featured on our blog, you see they all have ‘social proof’. Both of these facts are very important for gaining extra online exposure and credibility for your content and brand. The following post, entitled Growth Hacking, has been shared well over 800 times. This action gives the post a great amount of ‘social proof.’ Click on the following link to learn more about social proof.
The Digital Entrepreneur Tools’ blog is relatively new. At the time of writing this, it only has 15 published posts. Bearing this in mind, we have still managed to get some good SEO traction for the website and blog posts. As you’ll see from the screenshot below, the following post sits in position ‘one’ on Google.com for the following search term ‘Animoto vs Magisto.’ Read the full post here, Animoto vs Magisto. You also see from the search data verified by a third-party SEO tool called SERPROBOT. This SEO tool shows the rest of the posts ranking well within the top 50 results on the Search Engine Results Pages (SERP).
Check Your Own Blog’s SEO
Check the rankings of your own blog’s keywords via the SERP Check link below. Use the same free SEO tool ‘SERPBOT’ as seen in the image above. Once you are on the SERPBOT website, select the Google search engine to check the ranking of your site. Now, enter the domain name of your website, plus the keywords you would like to check. Once you have added all your keywords, press the ‘Check SERP Now!’ button to get the ranking positions for your selected keywords within the selected search engine.
Our Blog Management Service Post Examples
Two blog post examples can be seen below. Both blog posts are for different businesses and target completely different keywords. However, the posts have been designed to drive organic search traffic to each website. The content strategy is very differnet for each business, however, both boost the SEO of each website. Equally, both content strategies build online presence to grow the brand authority of each individual business. Additionally, each blog post has been designed to benefit each business with the use of a ‘call-to-action’ (CTA). The CTA can been found at the bottom of each blog post. The CTA at the bottom of the yoga post is to capture warm leads for the business coach Margaret Guillen. Whilst the L’Amorosa restaurant post features a CTA to drive bookings for the restaurant.
The Yoga Blog Post Example For Marget Guillen
The L’Amorosa Restaurant Blog Post Example
At the time of publishing this page, the post for L’Amorosa ranked in the top position on Google.co.uk for the selected keyword. The blog post has been created to help promote a London based chef called Andy Needham who is both the chef and proprieter of ‘L’Amorosa’. A Michelin Bib Gourmand restaurant in Hammersmith. The blog post benefits both Andy and his London based restaurant in the following ways.
- Boosts online exposure for the restaurant brand
- Gives Andy Needham and his L’Amorosa restaurant brand more authority within the hospitality space
- Attracts organic traffic to the website and helps the overall Search Engine Optimization (SEO) of the website
- Serves as another piece of online real estate for the restaurant where people can make a booking
- Contains a ‘Click to Tweet’ feature which has a prewritten promotion (including #hashtags) that anyone can share across their Twitter account
WordPress Blog Management
Our professional blog management services first require a deep understanding of the business we will be providing the content marketing for. Once we have a clear picture of what the business provides, we can then devise a content strategy based upon in-depth keyword research.
Original written content is then created, along with custom images and the all-important heading, which is design to entice people to click through from the SERP to the post. Once all of this content has been created it is then uploaded to the WordPress blog and optimized for search. Images are also optimized for both search and compressed to enable the images to load faster. All internal linking is carried out at this point and the Click to Tweet features added along with the Call-To-Action (CTA) and any necessary tools to further enhance the User Experience (UX) for the reader.
Blog ROI: Why Every Business Needs to Invest in Their Blog
You only have to read the following blog statistics to understand why having a professional blog is so important for the success of your business
Blog Marketing Statistics
Once you write 21-54 blog posts, blog traffic generation increases by up to 30% (Traffic Generation Cafe)
70-80% of users ignore paid ads and only focus on organic results (Search Engine Journal)
64% of B2B marketers outsource blog copywriting (TopRank)
The most sophisticated B2B marketers allocate 42% of their total marketing budget to creating content (Content Marketing Institute)
The top two most outsourced content marketing activities are writing (44%) and design (41%) (Curata)
Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content (Content Marketing Institute)
More Blog Marketing Statistics
77% of Internet users read blog articles (Impact)
Companies who blog receive 97% more links to their website (Hubspot)
Better content can drive traffic to a blog by up to 2,000% (Omnicore)
Content marketing gets 3 times more leads than paid search advertising (Content Marketing Institute)
Blog posts are among the most shared content online (OptinMonster)
47% of buyers consume three to five pieces of content before making a purchase decision (Hubspot)
Blog Statistics Continued
70% of consumers prefer getting to know a company via articles rather than ads (TeamWorks Communication)
61% of U.S. online consumers have made a purchase based on recommendations from a blog (Social Media Today)
80% of all the daily traffic on a blog consists of new visitors (Convince and Convert)
The average word count of a top-ranked post in Google is between 1,890 words (BackLinko)
Long-form blog posts generate 9X more leads than short-form blog posts (Social Media Today)
Titles with 6-13 words attract the highest and most consistent amount of traffic (Hubspot)
More Interesting Blog Statistics
Blog reading peaks around 10:00 am (Hubspot)
Blog articles with images get 94% more views than ones without (Jeff Bullas)
96% of bloggers are using social media to drive traffic to their blog posts. 68% are using SEO and 61% are using email marketing (Orbit Media)
87% say that social media helps them boost their exposure (Social Media Examiner)
LinkedIn is the most effective social media platform for delivering content and securing audience engagement (Hubspot)
72% of online marketers describe content creation as their most effective SEO tactic (Junto)
53% of marketers say blogging is their top content marketing priority (Hubspot)
Why Use Blog Management Service?
We select, install and configure the best Marketing Tools to help your content marketing strategy get the desired results for your business. These results include better organic ranking on the Search Engine Results Pages (SERP). Better on-page Search Engine Optimization (SEO). Building online brand authority with engaging high-quality content that resonates with your target audience to ensure you get the right leads to help grow your business.
Blog Writing Services Packages
What is Included in Our Blog Management Service?
All of our blog management service packages include the following features. All you need to do is decide on the number of blog posts you wish to have published each month.
Content Management for Your Blog
Complete blog content management, we ensure your blog’s content architecture is designed to deliver the desired results. Incorporating rich formatting, the correct image alt tags, and metadata description for search engine optimization. Each post will feature an advanced social media sharing tool. Allowing the reader to share the post across all major social networks. If needed, additional conversion rate optimization tools can be added to capture leads for your business. We ensure every post is beautifully designed and has a flawless user experience for the reader across all devices.
Blog Content Writing
Professional copywriting, we create a very specific content brief based on each project’s keyword research direction for our in-house writers to conduct additional research for the production of engaging content that’s highly share-worthy. We work on the copy for your posts until you are absolutely 100% happy with it. Only then will the copy be published for your audience to read and share. All posts feature a minimum of 1000 words.
Custom Image Design for Your Blog
Custom blog image design, we create an eye-catching featured image design to make your blog post standout online. We also select additional royalty-free images to be added to the post to help break up the text and provide a better user experience for the reader. Plus, we create additional images with specific dimensions for each social network. These images are based on the featured image custom design. This new set of images are for an advanced social media sharing tool. Used to share the post’s custom artwork, allowing every social share to publish the post properly on each network.
Keyword Research For Blogs
Blog SEO, we conduct thorough and on-going keyword research to find the best search phrases related to your business. We will use keywords with good monthly search volumes to enable your posts to capture as much organic search traffic as possible. These keyword phrases will form the backbone of your SEO strategy. All on-page SEO linking will be carried out to help boost the website’s overall Search Engine Optimization.
Recommended Blog Management Duration
As with all SEO specialists, we recommend a minimum of a six month period to start seeing positive changes with your website’s SEO. However, more often than not, we start seeing SEO gains within the first few months, sometimes even within the first month.
If you aren’t 100% happy with our blog management services after we deliver the first two published blog posts, they’re on us! We will refund your money back (less Stripe payment fees) and you can keep what we’ve published for you, no questions asked.
Margaret Guillen – Business Coach
The Digital Entrepreneur Tools’ blog management service delivers very high standards when it comes to content quality and customer service. I have seen an increase of visitors to my website via the optimized blog post which pulls in ongoing monthly visitors. Working with DETools has been a pleasure and I’d happily recommend their services to both friends and family.
Andy Needham – Chef/Patron at L’Amorosa Restaurant
Having seen the first post end up on the front page of Google and shared over 100 times within the first month. We are very happy with this blog management service. Excellent results from this new area of digital marketing we are only just beginning to explore. Highly recommended!
Contact us today to book a free consultation to learn how we can drive targeted traffic to your website and generate warm leads for you to generate more business now.