Starting a blog for your business can be a daunting task. Maintaining a blog on your business website requires a lot of effort, time, resources, energy and skill. So you might be on the fence about committing to this investment and wondering, “Is blogging worth it?” “What are the benefits of blogging for business?”
Despite the fact that blogging has become extremely popular, most business owners still don’t understand what makes blogging so beneficial. To help you and other business owners understand the importance of blogging, we have listed some of the most profound benefits of blogging for business.
Benefits of Blogging for Business
1. Blogging Boosts Search Engine Ranking
Think of blogging for your business as fishing. The more hooks you have in the water, the higher the chance of catching a fish. Similarly, the more content you add to your blog, the more posts you will have to pull people into your website. Providing you implement the correct content and SEO strategy for your particular business, you should get the desired results. The bigger your blog is, the more indexed links will display on the search engine results pages (SERP). This will improve the search visibility of your website and increase its organic traffic.
Every new blog post you create and publish is like dropping a hook in the sea. When there are more hooks, you will have a greater chance of getting a bite. These are visitors who find your website because of your blog content and not because they’re searching directly for your company name, a particular service or product necessarily.
Blog posts are also ideal for linking other relevant content on your website. That way, you can direct visitors who read your blog to certain products or services on your website. For example, the topic of this blog post lends itself perfectly for using an internal link to our Blog Management Service.
Not only that but when you create high-quality content, you can attract links to your website from other sources. These backlinks help promote your content even more, especially when they come from reputable sources. The reason is that when a reputable source links to your content, it’s a sign to Google and other search engines that your content is high-quality, has authority and is worth linking to. In return, Google and other search engines will likely rank the content higher on the SERP.
Your blog content will attract reputable attention if it is informative, educational, entertaining or dives deep into a topic. So if you want other websites to link to your content, make sure to focus on creating high-quality, relevant and informative, educational or entertaining blog posts. Creating content of this nature will also make it share-worthy. Each social share also sends a positive signal to the search engines, resulting in better rankings for each shared piece of content.
2. Helps Build and Improve Relationships with Customers
Blogging allows businesses to connect with prospects and customers via a two-way conversation, providing the comments section is (enabled) on each post. If so, visitors will be allowed to add a comment to the bottom of each blog post, share feedback and even criticize your posts. You can reply to them and learn what is on the minds of your potential customers. Responding to comments helps you in building a relationship with potential customers and it shows them that you care about their needs.
You can use the feedback of your visitors to better understand your audience and make informed future marketing decisions.
3. Blogging Will Help You Establish Your Authority
Via your blog posts, you can answer common questions that your customers and leads may have. If you are consistently creating helpful content that answers questions of your target customers, that content will help you establish yourself as an authority in the niche.
Just imagine sending a ‘how-to’ blog post you created to a customer to help them understand how to use your product. Your customers would know that you are serious about their concerns and are available to guide them if they ever find themselves in need.
You might wonder, “What is so great about establishing authority?” Well, when you establish your business as an authority in the niche, you open up more sales opportunities. For example, if a prospect finds an answer to their question via a blog post written by your firm, they are more likely to trust you over other brands and buy a product or service from you instead of choosing a competitor of yours. In the same way, prospects who have subscribed to your blog and read your posts regularly will know about your products or services and everything you have to offer. They will enter the sales process much more educated and the sales conversation with them will be much easier to complete.
Sometimes salespeople encounter questions that require a thorough explanation. If you write educational blog posts, they may be able to answer the question of a prospect by sending a post created by you. This will position the salesperson as a helpful resource and help streamline your sales process.
4. Helps Build Brand Awareness
One of the most important benefits of blogging for business is that it helps you build online brand awareness. You can use blog posts to show the human side of your company and promote it at the same time, giving your brand extra online exposure. For example, if you run a restaurant business, you can create blog posts featuring the unique dishes your chef creates and entice readers to visit your place to try them out. Blogging can give others a sense of your business vision, character and personality.
5. Blog Posts Create More Opportunities for Sharing
When you create high-quality blog posts frequently, you provide more opportunities for others to share your content. You can allow visitors to share your blog posts on Facebook, Twitter, Pinterest, LinkedIn, and other social media websites. This can help increase traffic to your website and provide extra online exposure for your brand for free!
Blog content can help you maintain your social media presence without doing anything extra. You won’t have to create separate content to feature on social media as you can just share your blog posts on the major social media sites. Blog content also helps you grow your social media reach and drive more visitors to your blog and website via social channels.
Blogging can also help you use ‘social proof’ in your marketing. Social proof is a phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. An example of social proof is when a customer buys a certain product by reading reviews of other customers. You can create blog posts with testimonials of customers or interview industry experts talking about your products or services. Each time these posts get shared, they gather more social proof and this is very powerful for your overall marketing mix.
People are more likely to share your content if it is high-quality and interesting, so…
6. Blog Posts can Incorporate Video Marketing
Blog posts can help you promote your videos. You can feature YouTube videos in your blog posts to provide valuable content to your blog readers and at the same time, promote your YouTube channel and get more subscribers. To learn how to promote your YouTube channel click on the following link Growth Hacking YouTube.
7. Blog Posts can be Used in Your Email Marketing Campaigns
Blog content can also be used for email marketing. You can share blog posts with your subscribers via email campaigns. For instance, if you run a clothing store, you can create a blog post featuring the latest summer arrivals and send that email campaign to your subscribers. One of the best ways to drive traffic to your blog posts is by sharing them with your email subscribers. In the email campaign just share the first paragraph or so and feature a ‘read more’ button to entice the person to click through to read the full blog post on your website.
To learn how to get more from your email marketing click on the following link growth hacking email marketing.
8. Regularly Blogging Shows That You Are Active
Regularly publishing new blog posts shows your customers and prospects that your website is active. It signals to your followers that you are there to attend to their needs and actively working to engage with them. Consistently publishing posts also shows Google and other search engines that you are open for business and provides them with more content to index. However, focus on quality over quantity, just make sure you publish regularly. Create a content publishing plan and stick to it, by doing this, you will soon start seeing the benefits.
9. Helps You Get More Clients
One of the best ways to get more client is by writing blog posts that your ideal customers would be interested in reading. Are you a personal trainer? Share exercise tips and information about a healthy diet. Are you an SEO expert? Share your SEO techniques and tell people how they can improve their website’s ranking. Are you a professional web designer? Write about website design elements that can make a site look amazing. This will not just reel your ideal customers to your website, but also compel them to do business with you.
It is like selling without actually selling. You are showing off your skills in the field without forcing anything on the readers. Cold calling is an old fashioned form of sales. Blogging or (inbound marketing) as it’s also known far more effective and the future of sales.
10. Blogs Help Build Email Lists
Email marketing remains one of the most effective ways to promote a business despite the growing dominance of social media. People regularly check their emails and their email inbox is where they usually expect to receive emails from businesses. On the other hand, people mostly use social media for entertainment.
Email marketing can be hard as you must collect the email address of a prospect before you can send email campaigns to them. Getting the email address of a visitor to your website isn’t easy. However, once you have built a connection with them, they will be more likely to trust you and buy your products or services. Blogging allows you to build that connection. By publishing blog posts regularly, you can keep visitors engaged with your brand and build a relationship with them. This relationship increases the likelihood of a visitor signing-up to receive your blog posts or promotional offers via email campaigns. You can use email capture forms to collect email addresses from your website visitors.
Click on the following link to learn how to get more email subscribers with the secrets of building a huge list.
11. Helps with Inbound Link Generation
Having high-quality backlinks to your website is very important for SEO. Without a blog, it’s extremely difficult to attract high-quality links to your website. However, when you frequently add new content to your blog, it serves as a resource for other people and bloggers. So you start accumulating links naturally as other journalists, contributors, bloggers, and columnists reference your content in their blog posts or articles. These backlinks don’t just help with SEO, but also help generate referral traffic to your website. The higher the ‘domain authority’ of the website providing the backlink to yours, the better.
12. Blogging Builds Trust
No matter how carefully you craft your website content, you can’t use it to show your company’s personal side. Blogging gives you a chance to touch on concerns and issues of interest to your prospects while also allowing you to share what you are passionate about. Blog posts give you an opportunity to share your personality and voice, building up trust and increasing the likeability quotient of your brand.
13. Drives Long-Term Results
Another one of the major benefits of blogging for business is that it drives long-term results. Let’s say that you publish a blog post on your website today. That post gets you 200 views and 2 leads the day you publish it. After two days, you get 100 more views and 1 more lead as more people find your post on social media. But after one week, fanfare from your post dies and you manage to get 300 views and 3 more leads. But this doesn’t mean that it is all done.
The blog post you created will now be ranking in search engines providing the correct strategy that has been implemented. This means that you can continue getting traffic and on-going leads from those posts for years to come. So in this manner blogging helps you drive long-term results, both from an SEO and lead generation perspective. If the content is ‘evergreen’ you can continually drip feed the post(s) to your social media accounts and again get more traffic and leads.
Another tip is to update the older posts with fresh information and reshare across your social media accounts. By doing this, you may even see a lift in the ranking of these refreshed posts, especially if you enhance the SEO in the process.
14. Blogging Statistics That Cannot be Ignored…
The following blogging statistics speak volumes and cannot be ignored if you are serious about your marketing mix. The following stats are just a sample of the latest information available, hopefully, this small selection will be enough to catch your attention and consider creating a blog if you haven’t done so already.
- According to HubSpot, 55% of marketers say creating high-quality blog content is their top inbound marketing priority. (Source: HubSpot 2018)
- Blogging is responsible for 434% more indexed pages and 97% more indexed links (Source: DemandMetric)
- Top content marketing leaders (B2C & B2B) outsource 24% of their blog post writing (Source: Curata)
- An unbelievable 13 x ROI is more likely to be seen by marketers who prioritize their blogging efforts. (Source: HubSpot 2019)
- Over 50% of marketers that curate content say it has increased brand visibility, thought leadership, SEO and web traffic (Source: Curata)
- On average, companies with blogs produce 67% more leads per month than those without (Source: DemandMetric)
- Writing content is the most commonly outsourced content marketing activity (Source: MarketingBuddy)
- 41% of marketers that curate content say it has increased the quality of their leads (Source: Curata)
- 24.5% of blogger report getting “strong results” from their blogs (Source: OrbitMedia)
- 44% of marketers say producing quality blog content is their biggest challenge (Source: Inc)
Benefits of Blogging for Business – Final Thoughts
We have discussed some of the most important benefits of blogging for business. As you can see, blogging does not just improve the search engine ranking of your website but can also help you get more customers. Moreover, frequently publishing high-quality blog posts allows you to establish yourself as an authority in the niche.
If you don’t have a blog for your company website yet, we suggest you create one now to reap the remarkable benefits of blogging for business. We suggest using WordPress for your blogging platform as this is by far the most popular on the web.
Complete Blog Management Services
If you simply don’t have the time, resources or skills to create and maintain a professional blog for your business, we offer a Blog Management Service. This tailored service helps get you more organic traffic to your website, boost its SEO and generate warm leads for your business. All of this whilst building authority within your niche for your brand. Contact us today to discuss your unique blogging needs.