Do you want to learn the nitty-gritty of the eCommerce world? Do you want to find out what you should do to get more people to read your store’s blog posts? Then continue reading as we are going to list some of the best eCommerce blogs that can help you learn the tips and tricks of running a successful online store. We will also discuss some eCommerce marketing techniques and provide you some topic ideas for your eCommerce blog.
Starting an online business store can be a daunting task for even the most valiant of entrepreneurs. Even if they have experience with online marketplaces like Amazon or eBay, launching their own eCommerce store can come with several challenges. All of which, they must be prepared to address if they hope to run a successful online business. The good thing about the Internet is that it is always open. This means you can sell 24/7 and by capitalizing on these trading hours, it will be easier to make your business a success.
Subscribing to some of the best eCommerce blogs is an inexpensive and easy way to improve your understanding of eCommerce. You can read suggestions from industry experts on how to best run an eCommerce store and this valuable information can help you take your eCommerce business to the next level. Not only that, but you can get ideas from these blogs to start your own blog and attract more customers to your store by posting high-quality content.
We are going to list some of the best eCommerce blogs that are currently active. We’ll also discuss some eCommerce marketing tactics that can help you run a successful online store.
Best eCommerce Industry Blogs
1. Bootstrapping Ecommerce
Bootstrapping Ecommerce is one of the best eCommerce blogs. If you are running an eCommerce business on a tight budget or if it is only a side project for now, then consider reading the blog posts on Bootstrapping Ecommerce. This blog features handy tips for running an eCommerce store on a tight budget and with limited time, allowing you to get creative. Bootstrapping Ecommerce shows you how you can use the limited time and money as your strength to take your eCommerce store to the next level. Moreover, you can get some ideas about what you should feature on your own blog.
Shopify provides eCommerce entrepreneurs with the tools they need to build an online business store. It has been assisting merchants with the launch of their eCommerce stores for a long time now. So Shopify has learned some important industry secrets over the years and knows what makes a successful eCommerce store. Fortunately for you, Shopify shares what they’ve learned on their blog.
You should check out the Shopify blog for business ideas, resources on how to market your business, accounting and financial advice on increasing the profitability of your store, tips on acquiring more clients and inspirational stories of successful eCommerce entrepreneurs.
3. A Better Lemonade Stand
If you think that you are alone in the eCommerce journey, then you must subscribe to A Better Lemonade Stand. This eCommerce incubator empowers entrepreneurs with the tools and content to start an eCommerce store and grow it. The blog posts are divided into practical categories including product selection, sourcing supplies, shipping and fulfillment, and conversion rate optimization. You can take inspiration from A Better Lemonade Stand to start your own eCommerce blog and post content that will interest the readers.
4. Nerd Marketing
Almost all eCommerce industry blogs offer plenty of information in terms of Marketing Tools and trends of the industry, but if you want some big-picture strategy, Nerd Marketing is your friend. This blog is run by Drew Sanocki and it contains highly valuable content relating to important topics like increasing the lifetime value of customers, automating the process of marketing and identifying the best customers. Drew is one of the best storytellers out there so you will enjoy reading his blog posts.
eCommerceFuel is another one of the best eCommerce blogs to follow. If you’re trying to make your eCommerce business a huge hit, you should subscribe to this blog. The eCommerceFuel blog features blog posts geared towards eCommerce entrepreneurs striving towards 6-figure sales. Although they only publish one blog post every week, their high-quality content covers all the important topics. These include marketing and SEO, product design and sourcing, store operations, outsourcing, and teams, etc. This blog is a must read if you want to make big profits from your online store.
The practice of using advertisements and promotional techniques for driving traffic to your eCommerce store, converting them into customers, and retaining them is referred to as eCommerce marketing.
A sound eCommerce marketing strategy can help you drive customer loyalty, build strong brand awareness, drive more customers to your website, and ultimately increase sales. Some practical eCommerce marketing techniques you should try include:
1. Get More Subscribers
Email marketing is an effective channel for making more sales and increasing customer retention. The reason is that people still prefer getting offers from businesses via their personal inboxes instead of social feeds or other touch points. Moreover, email provides you with the space to get your message across and allows you to track every click via the analytics. Learn from the analytical data from your sent email campaigns. Read the data to make informed decisions and adjust your future marketing campaigns to make them even more successful.
In order to be successful with email marketing, you must first get more people to subscribe to your email list. One of the things you can do to increase subscribers is to make the opt-in form easier to complete. Only ask for basic information such as email address, first name, and last name. Instead of using a two-step opt-in form use a one-step form as this way there will be less friction in the sign-up process.
Moreover, place the opt-in form on multiple areas of a website. This will increase the likelihood of a user completing the form and subscribing to receive your email messages.
2. Improve Your Email Marketing Campaigns
Capturing email addresses of people isn’t enough. Once you have acquired their emails, you then must send regular emails to people who are interested in receiving content from you. Several occasions are great for sending emails to your subscribers. Some of them include:
- When a user subscribes to your email campaign – At this time you should send them a welcome email without any promotional content
- When you have a special discount on your store – you can alert your subscribers about it via email
- You can send an email to a customer after they purchase something from you – thank them for visiting your store and offer a promo.
- When you post new content on your blog – you can let your subscribers know about it via email.
3. Improve the Store Design and User Experience
If your eCommerce store is poorly designed, you will lose customers, but what exactly is a poorly designed online store? Well if the navigation is confusing, the font is hard to read, the images are of poor quality and customers can’t easily find what they are looking for, it means that the store is poorly designed.
Even if you improve these things, you can still be making mistakes. For example, you might be putting too many products on a single page which may make the images smaller and make it hard for the customer to see the product. Having too many images on one page can also slow down the loading time of the page, which you must obviously avoid. This design mistake blurs with something called user experience or (UX) for short. You should consider such small details when designing your eCommerce store to ensure that you don’t lose customers due to a poorly designed store. To help your online business be a success, make sure your store works perfectly across all devices.
4. Post-High-Quality Content
Having an eCommerce blog isn’t enough to attract customers. You need to implement the right content and SEO strategy and publish high-quality content that attracts and engages your target audience. By publishing high-quality content regularly that is optimized for search, you can connect with customers and improve the search engine ranking of your website.
eCommerce Blog Topics
We said that you should consider blogging to connect with customers, but the question is what kind of content should you feature in your blog? Here are 14 blog topics for you to consider and some more below:
1. Create Gift Guides for eCommerce Blog
Gift guides are a great way to help customers buy products for their loved ones. Using these guides, you can remind your customers about special occasions and tell them about your products. Let them know what would make the perfect gift on each of those occasions. One of the reasons gift guides are so effective is that they aren’t promotional, but are rather helpful. People who are searching for gift ideas may pick up your gift guide in the organic Google search results and may eventually end up on your eCommerce store.
2. Talk About Industry Trends on Your eCommerce Blog
The trends in the eCommerce industry keep on changing. So you can use topics relating to industry trends repeatedly if they relate to your target audience of course. You can spot industry trends by attending trade shows or staying active on the web and bring that new information to your subscribers. Twitter is a good place to see what topics are trending online.
3. Publish Seasonal Content on Your Blog
Another great blog topic idea is seasonal content. Seasonal content can help you promote your products among your customers. For example, if you are selling clothes, you can write a blog post on best winter dresses. If you are selling equipment, you can create a blog post on best home cooling appliances. If you sell sunglasses let people know about the latest brands, designs, and the top summer picks.
4. Promote Your Published Blog Posts
Once you have created your high-quality blog post, the next step is to promote it. Once the post starts gaining some social shares, it’ll help with your post’s SEO and social proof. One of the best ways to do this is to use a social sharing tool that you and your readers can use to easily share posts. To do this, we use a tool called Social Warfare, as seen in the image below. Social Warfare is by far the best social sharing software we have found for WordPress. The tool allows you to add prewritten messages including hashtags and images with the correct dimensions for each social network.
Test the tool out for yourself to see how easy it is to use. To do so, simply click on one of the social sharing buttons at the top or bottom of this post.
Best eCommerce Blogs Final Thoughts
We have shared some of the best eCommerce industry blogs currently active on the web. You can use these to learn some tips and tricks for running a successful online store. We have also discussed a few marketing tactics for promoting an eCommerce business. Moreover, we have given you some blog topic ideas that you can use for creating content that’ll attract more customers. This information we have provided will help you run a successful eCommerce store. Moreover, it will help you get more people to subscribe to your newsletter and read your eCommerce blog to ultimately make more sales.
Be mindful of the content and SEO strategy you use, it must align with your products and resonate with your target audience to help generate sales. Don’t neglect your store’s UX either, as this is an equally important factor of the sales process. All of these elements have to align to make your online business a success, but once you crack this, you will be on your way to making money 24/7. If you would like to dive even deeper and learn more about growing an eCommerce business. Click on the following link Growth Hacking eCommerce.
eCommerce Blog Management Services
If after reading this post you would like to have help creating engaging content for your eCommerce blog. Please feel free to check out our services via the following link. We offer complete Blog Management Services including the content and SEO strategy that best suits your online business. We also offer a money back guarantee if you aren’t completely satisfied with our service, so you have nothing to lose.