Looking for the best inbound marketing tools that can help you optimize and enhance your marketing strategy? Well, you are in luck as we have gathered some of the best inbound marketing tools that you can use to streamline your marketing efforts and get the desired results.
Consumers are starting to ignore mainstream sales pitches these days and tune out of the traditional marketing methods that many businesses still employ. These changes in consumer behavior have made way for a relatively newer method of bringing in customers – inbound marketing. Inbound marketing is quickly becoming popular as it delivers better results than many of the other marketing methods.
This type of marketing revolves around the idea that consumers don’t want to be interrupted by advertisements while they are focusing on something else. Instead, they are targeted when they are seeking out a product, service or company on their own. In other words,
However, attracting customers through inbound marketing is still not easy. Inbound marketers need access to tools and resources that they can use to target customers and measure the results of their efforts. So to help them out, we have gathered some of the best inbound marketing tools that will assist inbound marketers in optimizing their marketing campaigns to win more customers and generate more business.
To make things easier for you, we have divided the best inbound marketing tools into different categories.
Inbound Marketing Automation
ManyChat is a software designed to give you 24/7 support and ease your pain with the help of artificial intelligence. Chatbots have grown in popularity in the last two to three years and they are providing another route for companies to speak to consumers with the help of messenger applications.
Chatbots are great for companies who want to grow on social media platforms and ManyChat is the product that can make that happen for them. This AI bot is specifically designed to assist companies with social media messaging management and the key element that differentiates it from other bots is that it isn’t spammy.
Most of the other bots can lead to user irritation and they aren’t able to assist users in the best possible way. In fact, they actually end up driving the user away from the company’s Facebook page. ManyChat can hold a customer on the social media platform and help them with their queries.
RightMessage is a cloud-based platform that can help you personalize the content of your website for each visitor based on everything it knows about the visitor. A number of different factors are used by the platform to accomplish this, including where the visitor is coming from and its own survey tool known as RightAsk. We’ll use an example to explain how RightMessage can help you with inbound marketing.
Let’s say that you are an email service company that offers email marketing services to businesses. You have two different plans. A low cost “Basic Plan” that offers basic capabilities like an autoresponder, and broadcasts. Plus, a more expensive “Business Plan” that offers advanced email marketing capabilities like email automation, CRM, autoresponder, and broadcasts. This means that two types of people will buy from you – small businesses that need basic email marketing services and larger enterprises that need more advanced email marketing capabilities.
Using the RightAsk tool of RightMessage, you can create surveys that’ll pop up on the website when a visitor lands on it and ask them what segment they belong to. Using their answers, RightMessage will personalize your website for the user. By showing visitors a personalized version of your website that fits with what they are looking for, you will be more likely to grab their attention and turn them into a paying customer.
In addition to that, RightMessage also integrates with other leading pieces of marketing software. Some of them include email marketing tools ConvertKit and Drip, plus inbound marketing platform HubSpot. You can learn more about the following email marketing tools in our software review post of ConvertKit vs Drip.
Should you wish to know how to grow a huge email marketing list, click on the following link How To Get Email Subscribers.
Inbound Content Marketing
MarketMuse can identify gaps in the content on your website and improve optimization. You can use this software to crawl individual webpages to check the relevancy of their content for a specific topic or crawl your website to see common key phrases. It shows the number of mentions of key phrases that you have within the content and suggests additional phrases that might be related to your services or products.
Once MarketMuse is done crawling your website, it will give you a complete analysis of the keywords within your website. It ranks key phrases based on relevancy and provides suggestions about similar topics that aren’t in your content, yet! This helps you revisit and revise the content on your site. If there are too many instances of just one keyword and a few of another, it may be easy to correct the balance to get the page/post ranking better. However, if MarketMuse reports that there are gaps of topics on your site, you might have to create a series of landing pages to improve your website’s search engine ranking.
All in all, MarketMuse is a useful tool to help ensure your inbound content marketing strategy is firing on all cylinders.
Inbound Marketing Tools
Intercom utilizes behavioral targeting and user intelligence to help companies better understand customer communication, improve it and benefit from it. The software provides insights into customers using your product and offers you tools to send them personal communicators. Using Intercom you can send behavior-driven emails and targeted in-app messages.
Intercom is great for acquiring, engaging and retaining customers as it helps you to better communicate and connect with them. Utilizing features for customer engagement, customer support and sales, you can capture and nurture leads and eventually convert them into customers. You can make announcements, re-engage people and onboard users and solve problems of customers with a help desk.
If you are searching for new, better ways to interact with your customers while providing them with a human-centered and positive experience, you need Typeform. Typeform isn’t like other survey tools. It is a conversational form that feels more interactive than standard forms. You can use it for hosting survey content, lead forms or create content through it by making quizzes and more.
Inbound Digital Marketing – SEO Related Tools
6. Google Keyword Planner
Google Keyword Planner is one of the best inbound marketing tools. It is a combination of AdWords Traffic Estimator and Google Keyword Tool. This tool helps users get ad group ideas and keywords. It also retrieves historical statistics, competition, bidding, keyword trends and more. Google Keyword Planner is especially useful for users that have multiple pages or versions of a website. Best of all, this tool is free to use!
Organic search is the workhorse of inbound marketing and it helps cultivate qualified leads. However, cultivating qualified leads can be heard. Fortunately, you can use Ahrefs for this. Ahrefs offers a variety of search-focused tools including backlink analysis and keyword functionality, alongside some pretty impressive content analysis features. If you want to create data-driven content to optimize your website, you will need Ahrefs. One of the most impressive features of Ahrefs is the Position Explorer tool. Moreover, this tool can be used to see the keywords that your competitors are ranking for in search engines and the kind of traffic they are receiving through them.
Yoast is the most comprehensive SEO piece of software for WordPress. It is currently running on over 4 million websites and 9.5 percent of the top one million websites in the world use it. The internal linking (pro feature) of this tool is quite impressive as it takes care of your website’s internal linking by analyzing the content and suggests you to link to related posts as you write. Moreover, Yoast allows you to see what your page or post will look like in search engine results.
Best SEO Tools Software: Free Tools To Boost Growth
Inbound Marketing Platforms
This list of best inbound marketing tools would be incomplete without HubSpot. HubSpot is an extremely popular inbound marketing platform that you can use to streamline your marketing efforts. It integrates blogging, marketing automation, email marketing, social media publishing, and monitoring and analytics all in one. Moreover, HubSpot offers a content management system that you can use to optimize your content and the platform can also be used for creating landing pages. This makes HubSpot a one-stop shop for creating, promoting and optimizing content, building landing pages and lead generation funnels, automating lead generation and analyzing your performance.
Bonus Best Inbound Marketing Tools
Quora is a popular Q&A website that people use to seek answers to questions in their mind. What’s great about Quora is that by answering questions of users, you can build up authority within a particular niche. Answers posted on the site can include links to any website, which leads to improved search engine optimization. Use Quora to build your authority, but avoid posting vague or false information. This will create a bad impression and affect your authority.
YouTube has now become more important to inbound marketers than ever before. While, you should focus on optimizing your text-based content, don’t forget to use YouTube as a marketing channel too. YouTube is great for hosting videos and getting them viewed and shared across social media. Moreover, if you create to right content strategy, optimize these videos and feature backlinks to your website pages/blog posts you can grow the organic traffic of your website.
If you are thinking of creating a new YouTube channel to promote your business, or already have one. The following blog post provides an insight to Growth Hacking YouTube. The post offers some great information, including tools to enable you to scale your channel more quickly.
Blogging – okay, this is not strictly a tool, however, when done well, blogging is one of the most powerful inbound marketing channels available. If you create a self-hosted WordPress blog, and use tools, such as Yoast (mentioned above). Plus the Social Warfare plugin to enable your blog readers to easily share your blog posts across the major social media platforms. You will stand a good chance of attracting the right target audience and generating leads to help grow your business. Click on the following link to learn more about the Benefits of Blogging for Business.
Get Help With Your Blog and Get More Organic Traffic and Targeted Leads
Inbound marketing tools are a must for effective inbound marketing that can deliver the results you desire. But, since there are a lot of these tools, separating the wheat from the chaff can be hard. We have listed some of the best inbound marketing tools that can help you optimize your marketing strategy. Use these tools to optimize your website and content, communicate better with customers and drive more traffic to your website. If we have missed any essential inbound marketing tool, let us know by tweeting this post and including that tool. We will review your suggestion and possibly include the tool on this post.
If you need to add some content marketing tools to your digital marketing toolbox. The following post lists the Best Content Marketing Tools: 20 Quality Tools for Growth.
To help grow the organic traffic for your website, click on the following link to view the Best SEO Tools Software.