Before we get into this ConvertKit vs Drip comparison, let us first introduce email marketing automation. Email marketing automation is all the rage right now. It does not matter if you are blogging to establish online authority or to sell or offer a free eBook. However, success doesn’t come easy with email marketing.
In order to be successful with it, you must realize that marketing automation doesn’t do lead generation, rather it helps to scale a business. Furthermore, the marketing messages sent through email marketing automation should be centered on the live person who is receiving them.
The first thing you must do is understand your target audience. Next, you must create content that appeals to them. Once you have understood your audience and created content that appeals to them, you can use advanced email marketing tools and email marketing platforms to send powerful and timely emails to your audience. In return for your efforts, you’ll get better engagement and higher click-through rates. Moreover, when the audience finds your email content interesting and engaging, they won’t unsubscribe.
There are tons of email marketing solutions available today, but Drip and ConvertKit are two of the most popular platforms for email marketing automation. In this post, we’ll do a ConvertKit vs Drip comparison to give you an idea regarding which software you should use for your business. Before we get into a detailed ConvertKit vs Drip comparison, we’ll provide a short summary for those who wish to skimp on the details.
ConvertKit vs Drip – Summary
Summary of ConvertKit
For marketers or bloggers who are trying to manage their subscribers for better engagement and click-through rates, ConvertKit is the best choice.
ConvertKit is specifically built for marketers and bloggers who desire something more than typical email marketing. ConvertKit is best for marketers and bloggers because:
- It is simple to use. There are plain templates available that you can use to increase engagement rate
- Managing subscribers through ConvertKit is easy
- ConvertKit can be used to send targeted emails to subscribers based on their interest
- Email automation system of ConvertKit is easy to use
- Subscriber’s actions can be tracked through clicks tracking
- There is no limit on landing pages
Cost of ConvertKit
For 0-1k subscribers, ConvertKit costs $29/month.
If you have 1k-3k subscribers, ConvertKit will cost you $49/month.
For 3k-5k subscribers, ConvertKit costs $79/month.
If you have more than 5000 subscribers, you can use custom plan of ConvertKit.
The email marketing automation software Drip is the best choice for those who are trying to sell courses, eBooks, reports, and other online paid media.
Drip is like ConvertKit, but there are more functions with this software. The thing that makes Drip different from ConvertKit and gives it an edge over it in the ConvertKit vs Drip comparison is that it allows you to tag each individual subscriber with comprehensive details. Drip is preferred by people who are trying to sell paid media because:
- Email subscribers can be tracked more comprehensively on Drip
- Email marketing automation can be customized
- Contact management tools provide more insights
- Drip can be integrated with almost everything
- There’s an inbuilt widget in Drip which doesn’t require any plugin
Cost of Drip
For 0-100 subscribers, Drip is free.
If you have 101-2.500 subscribers, Drip will cost you $49/month.
For 2501-5000 subscribers, Drip costs $99/month.
If you have more than 5000 subscribers, there are custom plans available.
ConvertKit vs Drip – Detailed Comparison
Now that you’ve had a quick overview of ConvertKit and Drip, let’s delve into the details of these two pieces of email marketing automation software.
ConvertKit has three major features that most other software used for email marketing automation don’t possess. These include the ability to tag individual subscribers based on their actions, inbuilt landing pages, and simple automation system.
ConvertKit knows that the biggest asset in email marketing automation is the email list, so it helps you to grow that list through trackable data, attractive forms, and simple automation. The opt-in form is easy to customize and embed. You can build a two field opt-in form to collect the email address and the name of the user.
With the reporting feature of ConvertKit, you can track the growth of your email list by checking your homepage dashboard as it shows opt-in conversions and subscriber data.
ConvertKit comes with four customizable landing page templates that you can use to advertise your product.
Just like other marketing automation software, ConvertKit comes with a simple yet powerful automation system to help users automate their email marketing campaign. With ConvertKit’s simple automation system, you won’t have to do tedious work to send well-timed and personalized content to your email subscribers. The tool has a simple drag and drop system that streamlines the creation of personalized emails.
Tagging and segments are also useful features of ConvertKit. With these features, you can send customized emails to the right subscriber at the right time. ConvertKit’s broadcast feature can be used to send time-sensitive email campaigns as one-off broadcasts. Moreover, ConvertKit can be integrated with WordPress, Zapier, Instapage, Shopify and many other platforms.
- 0-1000 subscribers > $29/month
- 1000-3000 subscribers > $49/month
- 3000-5000 subscribers > $79/month
- Custom plans for more than 5000 subscribers
The pricing plans of ConvertKit are relative to the number of subscribers you possess. All plans offer exactly the same features, but the custom plan (for more than 5000 subscribers) offers migrations. You can make monthly payments or pay annually. Annual payments prove to be less expensive and you get 12 months of subscription for the price of just 10.
Unlike Drip, ConvertKit doesn’t offer any free plan. But, the basic plan of ConvertKit is cheaper than Drip. The features available in all pricing plans of ConvertKit include:
- Customizable forms (unlimited)
- Email sends (unlimited)
- Visual automations
- Subscriber tagging
- Industry-leading delivery
- More than 70 direct integrations
- API support
- Live chat and email support
ConvertKit offers weekly workshops and live training sessions to help users improve their email marketing skills. Moreover, there are more than 100 articles available on topics like affiliate marketing, best practices of email marketing, migrations, etc.
There is also a community form where the user can ask questions, give their opinion and get assistance from other users of ConvertKit.
Pros of ConvertKit
- Email automation is easy
- Integration with several apps
- Active and supportive support team
- Affordable pricing to fit needs of users
Cons of ConvertKit
- Multiple domains cannot be managed through a single account
- Landing pages available through the software are simple and customized choices are limited
- The text is plain in most of the email templates
- For more subscribers, pricing becomes high
- A free plan isn’t available to test the tool
Drip offers a wide array of tools inside their email marketing software. Intelligent automation tools, smarter segment, list groups and several other features of Drip make it better than many of the other email marketing automation software out there.
Personalization is crucial in marketing automation these days. If you make your subscribers feel like they’re just another number on your email list, they won’t hesitate to click that unsubscribe link. With Drip, you have the freedom to customize content on the basis of information you gather from customers. It is great for building better relationships and rapport with your audience.
You can’t treat every lead with the exact same approach. That’s why Drip offers segmenting. You have the option to segment your subscribers by several different traits. This way you can separate them into different groups. Once you have segmented your subscribers, you can send personalized email content to them. Drip, thus, takes an edge over ConvertKit in ConvertKit vs Drip comparison because of its segmentation feature.
Drip’s marketing automation features save you time and energy. There are automated workflows that are simple to program and you can tailor them to the exact behavior of your customer. You can integrate them with different apps as well. If you wish to save more time, you can use Drip’s pre-built campaigns.
Like ConvertKit, one-off messages can also be sent through Drip. You can segment email broadcasts to reach subscribers with certain tags or to users who have performed specific actions.
In email marketing automation, data is essential. Without it, you cannot know whether your email marketing efforts are paying off. Drip provides over ten different reports to users, which allows you to analyze everything that is going on with your email marketing campaign. Drip also allows you to define conversation rates to compile custom charts. Everything from replies to email opens is recorded and you can analyze it to improve your email marketing automation strategy.
- 0-100 subscribers > Free
- 101-2,500 subscribers > $49/month
- 2,501-5000 subscribers > $99/month
- Custom plans for more than 5000 subscribers
If you are just starting out, you should consider testing out the platform with the free version. All the pricing plans of Drip offer the same features, but Drip branding cannot be removed from the free version. Drip’s plans include:
- API support
- Opt-in widgets
- Automation tools
- Purchase notification
- Lead scoring
- Email sends (unlimited)
An email marketing automation software like Drip can be intimidating at first especially when you have no prior experience with marketing automation tools. Fortunately, Drip offers resources and services to help users master its email marketing platform. The FAQ and resource page of Drip will answer basic questions of users. Use this to become familiar with the different features and services of Drip. Drip also has certified consultants to help users master their email marketing platform. The marketing automation course of Drip will allow you to grasp the basics and find trends. Dedicated customer support team and Facebook community are also there to help you out.
Pros of Drip
- A simple yet powerful visual workflow builder
- You can automate everything
- You can tag subscribers based on the actions they perform
- Drip scores leads which allows you to determine your best leads
- You can track the performance of your email marketing campaign
- Drip integrates with several platforms and applications
- A free plan is available to test the platform
ConvertKit vs Drip – Final Verdict
Both ConvertKit and Drip have their own strengths and weaknesses. ConvertKit is easy to use for bloggers and content marketers, but it doesn’t offer many customization options. Drip offers more options to customize the content and its email automation features are better than those of ConvertKit. But, using Drip is more complicated than ConvertKit and it takes time to design workflows for email automation. Therefore, in the ConvertKit vs Drip, we declare that there is no winner because both ConvertKit and Drip come with their own sets of pluses and drawbacks.
ConvertKit is more suitable for bloggers and marketers who want to improve engagement and click-through rates. Drip is ideal for those who want a more sophisticated email automation platform to sell their courses, eBook or other online content.
Have you used ConvertKit or Drip for your email marketing? Feel free to give your remarks with regards to the two software and tell us which one you think is better and why over on our Facebook page.