What can you do for growth hacking eCommerce? What are the strategies you can use to growth hack your way to success in the eCommerce realm? In this post, we are going to answer these questions and discuss some important things you should do for growth hacking eCommerce.
In the world of small and big eCommerce companies, you will come across a new buzzword – growth hacking. This will make you ask a question – why spend hundreds of dollars on publicity when one can hack their way to success? The word ‘hack’ has a negative connotation, but that’s not the case when it comes to the concept of growth hacking.
Growth Hacking is an effective way to grow a business using intelligent growth strategies that require less money and time for delivering the desired results.
A common misconception among businesses is that a growth hacker must be a developer or a tech geek. This is a misconception. In reality, you don’t have to be a tech geek to implement growth hacking strategies.
When growth hacking was in its infancy, it was considered to be the sole domain of savvy marketers, product development teams, and huge firms. But now it is being adopted by all other types of businesses including eCommerce businesses.
So, what should you do for growth hacking eCommerce? Where do you start?
We’ll share some important things that you must do for growth hacking eCommerce.
Your Growth Hacking eCommerce Strategy
For growth hacking eCommerce, it is essential that you growth hack your business strategy. This means that every strategy you develop and implement at your eCommerce business should be centered on driving growth. Apply the following principles to create growth-positive strategies:
- Sell products that people love
- Give your target consumers a way to learn about your products
- Make it social and shareable
- Build anticipation and excitement for the products you are selling
- Build an infrastructure that can keep up with growth
- Keep your promises
eCommerce Business Plan for Online Store Success
If you are starting a new eCommerce business, you should create a business plan focused on driving growth using growth hacking strategies. Take the time to study the market you want to target and learn about your competitors.
Keep your target audience in mind and determine how you will reach them and attract them to your website. What strategies will you use to stand out from the competition? A business plan will allow you to set clear goals for your eCommerce business and help you determine what you need to do to achieve those goals using growth hacks.
eCommerce Tools and Services
There are many eCommerce tools available these days. If you want to hack your way to success, you must learn about the tools that would work best for your eCommerce business and use them. You will need website tools for setting up your store and optimizing your website as well as research tools to identify opportunities in your niche and learn about your competitors. For managing day-to-day operations of your eCommerce business, you will need business services like Sourcify. This company offers product sourcing for a monthly subscription fee. Another useful eCommerce sourcing service is Oberlo which is particularly useful for drop shipping products. You may like to check out Dropified too, which offers a fully automated drop shipping app.
Marketing is the key to growth hacking an eCommerce business and you must have some of the best Marketing Tools in your arsenal to promote your products among your target audience. In addition, you will need to determine whether your strategies and marketing tactics are delivering the results you desire. For that, you’ll have to use analytics tools.
eCommerce Drop Shipping
eCommerce drop shipping, if you like the sound of this online business opportunity, press the play button on the following YouTube video. The video provides information on how to start a drop shipping business. This video has been created by Shopify, you can learn more about their eCommerce software over on the Shopify blog.
If you want to skyrocket the sales of your online products, you must growth hack eCommerce marketing. What this means is that you need to use growth hacks to drive traffic to your website, convert that traffic into customers, and retain them. We’ll show you how to go about growth hacking eCommerce marketing below.
1. Email Marketing
One of the most effective channels for attracting customers – new and repeat – and making sales is email marketing. Email marketing still ranks highest in converting leads to customers. So, for growth hacking an eCommerce business, it is important to invest in an email campaign. We recommend you use drip email campaigns as they are extremely powerful in attracting customers. To learn more about how to grow your business with email campaigns, we have compiled a separate post detailing the tips and tools used for Growth Hacking Email Marketing.
Drip Email Campaign
To create a drip email campaign, schedule a set of emails that will be sent to someone who enters their email address in an opt-in form on your website. Emails will be sent to the inbox of your email list subscriber, one at a time. They’ll be a part of your overall drip email campaign. Instead of putting everything on the table, you will be gradually educating the prospect or maybe customer about your business.
For example, an email subscriber opts-in to receive emails from you. You send them a welcome email to greet them. A few days later, a scheduled sequence of emails – featuring your products, special promotions, and deals, etc. – is automatically sent to a customer. After that, you send them emails targeting their specific needs. This is how a drip email marketing campaign works. Thanks to the countless advanced tools like Drip, MailChimp, and AWeber, you don’t have to worry about sending each email yourself. You can just automatically schedule emails to be sent at a specific time. To learn more about two leading pieces of drip email marketing software view our email tools review of ConvertKit vs Drip.
For a drip campaign to be successful, the most important thing is the customer data. You must have the customer’s email address before you can target them with your email campaigns. Asking potential customers for too much information upon signing up for your email list can stop them from doing so. Think about optimizing every form on your eCommerce website including the checkout form. Optimize everything you possibly can!
Only try to get the name and email address of the prospect. Never ask for more than necessary. This way filling the email list sign up form would be easier and simpler for the potential customer and you will have the information you need for your future drip email marketing campaign.
Why do Drip Email Campaigns Matter in Growth Hacking eCommerce?
· Helps Attract Customers
A drip email campaign starts at an initial phase of a customer’s journey and nurtures their relationship with your business. It slowly approaches the potential customer who has shown interest in your business with product information, promotions, and deals. This way there is a better chance of converting leads into paying customers.
· Easy Automation
Drip email campaigns are easy to optimize. You don’t necessarily have to spend hours creating and sending emails to your subscribers.
2. YouTube Marketing
One of the best marketing strategy channels for e-commerce businesses is YouTube. The reason is that YouTube videos allow you to show off the benefits of the products you are selling on your online store. Additionally, since YouTube is the second biggest search engine, you can be certain that your ideal customers are spending their time there looking for products to buy! So, how do you take advantage of YouTube marketing for growth hacking eCommerce business?
· Create a Branded Channel
The first step in getting started with YouTube marketing is to create a branded channel. It will make you look more professional and also help you build a strong web presence and SEO strategy if implemented correctly. People who watch your videos will recognize your brand name and may visit your store to check out what you are offering. Once you have created your channel, the next step will be to post videos on it that would compel viewers to try out your products.
· Start Creating Product Videos
Product videos have the potential to persuade consumers to make a purchase. YouTube is a great place to showcase the products you are offering by posting videos regularly. In your product videos, you can demonstrate how your products work and include positive quotes about them from trusted reviewers.
Make sure to keep the focus on enhancing the customer experience. Remember that the tone of the content you create should never be blatantly ‘sales-oriented’. For example, you could create something along the lines of “5 awesome ways of using Product A” or “how product A makes life easier.”
This will give your existing customers a reason for sharing your video with others, which will expand your brand message’s reach. The content should be 100 percent relevant to your products. Unless your eCommerce store is selling something completely unique, users who purchase that item from your competitors would also be interested in your video. So, you are expanding your target audience by not just talking to your customers, but also reaching out to customers of other stores.
· Post Product Reviews
Consumers trust online reviews. A survey by BrightLocal shows that the level of trust people have on online reviews is the same as personal recommendations.
· Partner with Influencers
Find influences to star in your YouTube videos or send them your products for review. An unbiased review from a powerful influencer can help attract a large audience to your online store. Search for influencers in your niche with a large following. Reach out to them and try to convince them to feature your products in their YouTube video. Don’t tell influencers what to do; allow them creative freedom so that their distinctive styles can highlight the unique features of your product.
· Be Consistent
You can have a great branded channel with high engagement. However, if you fail to post regular content, all the hard work that you put into creating videos will be in vain. In order to be successful with YouTube marketing, you need to consistent. You must post new videos on a regular basis – a new video once every two weeks or at least one video every month – to engage viewers and attract more subscribers to your channel. So, develop a strategy for posting regular content and stick to it.
· Use Analytics
How do you identify whether the videos you are creating are delivering the results you desire? Well, YouTube provides data on the performance of your channel that you can use to analyze your marketing efforts. Alternatively, you could use third-party tools to review more metrics and deeper insight. Check out our Growth Hacking YouTube post for 3rd party video marketing tools. For example, SocialBlade provides detailed metrics about the performance of a YouTube channel. You can use it to analyze your own performance and also the performance of your competitors too.
· Use Adwords for Advertisement
For growth hacking YouTube, you may have to use a paid advertisement. Since YouTube is owned by Google, you can use Adwords for video to promote your videos. You can advertise on different domains – like a pre-roll advertisement that people can watch before the video they want to watch plays. You can also select your daily budget. Most importantly, you must know the relevant keywords that you need to use with your videos.
If you are looking for more information on how to best get the desired results from your YouTube video marketing. We have compiled a dedicated post on the topic, here’s the link Growth Hacking YouTube. Video marketing should be a major part of your eCommerce marketing mix.
3. Twitter Marketing
Twitter is another powerful marketing channel that you will need to focus on for growth hacking eCommerce. It allows you to engage with your target audience and win them over. You can showcase your products using Twitter and entice users to try them out. A few things you must do for growth hacking eCommerce using Twitter include:
1. Build Interest
Twitter is a social media platform and people aren’t primarily there to check out products or see what businesses are offering. They use Twitter to see what’s happening in the online world, read exciting stories, stay up-to-date with the latest trends, and see interesting content.
If you want to capture the attention of Twitter users, you must start by creating your brand presence and then build interest in what you are offering. You must find ways of getting the attention of Twitter users and engage with potential customers. How do you do that?
Create relatable posts or memes that are relevant to your products. Also, keep an eye out for trending hashtags that may allow you to join popular conversations.
2. Attract Followers by Creating a Hashtag Campaign
If you want to attract followers to your Twitter account, create your own hashtag and make it a trend. The hashtag you create should be unique, relevant, and catchy. The goal of the campaign is to compel people to post content using your hashtag. So, you must give a reason for them to use your hashtag in their content. For example, you could run a contest where people who use your hashtag will have a chance of getting a product from your company. This would compel them to post content with your hashtag.
3. Work with Influencers
Influencer marketing is being used by all kinds of business these days and it can work wonders for your eCommerce business too. We have already discussed how you can use influencers for video marketing. You should also learn to use them for Twitter marketing.
Influencers can feature your products in their post talking about how people can benefit from them or how they work. This can improve your brand’s online visibility and help you tap into a new audience. It is important to work with influences that have a large following and are relevant to the products you are selling. This way you will be able to reach potential customers who are likely to be interested in what your eCommerce business has to offer.
4. Take Hints from Your Competitors
You may have competitors who are doing well on Twitter. You should review their profile and see what is working out for them. Take hints from them and try to figure out what they are doing differently. Why they are getting so many retweets? Are they using more pictures? Are they using videos or are their CTAs more fun?
Maybe the timing of their posts is right to engage their target audience. By analyzing your competitors, you can determine the things that will potentially work for your business. Use different tools to research your competitors on Twitter.
5. Use Twitter Analytics to Track Performance
If you want to use Twitter marketing for growth hacking eCommerce, it is essential that you analyze your own performance. Otherwise, you will never know if what you are doing is working out for you or not. Use Twitter analytics to get an understanding of the tweets that are engaging your audience the most. See how users are interacting with your tweets to determine ways to improve your content.
If you are looking for even more ways of using Twitter to growth hack your eCommerce store. We have compiled a dedicated post on the topic of growth hacking Twitter, here’s the link Growth Hacking Twitter.
4. Growth Hacking eCommerce with Visual Marketing for Store Success
One of the most effective ways for you to get more customers to buy from your online store is by using visual content marketing. Visual marketing can shoot your ROI up to the sky in a short time. How do you use visual marketing for growth hacking eCommerce?
· Make it Easier For Customers to Make a Purchase
Visually compelling images and videos can have a major impact on the user experience of eCommerce site visitors. However, they cannot do much to convert those visitors into paying customers unless you allow customers to complete a purchase by simply clicking on the image or video. With the Shopify Facebook store, you can allow customers to browse your product images and shop via Facebook with ease. As Shopify allows a fully integrated Facebook store allowing you to get your products in front of the massive Facebook audience. You can add your products to Facebook with just one click and customers can buy them from your Facebook store.
· Feature User-Generated Content
If you want to enhance the customer experience with visual content, feature the content generated by your customers on your website or social media networks. A lot of brands are doing this these days. They are collecting images shared by their customers and are featuring them on their websites or social media platforms. While these images aren’t as good as those taken by a professional, they are authentic since they are coming from your customers. So, sharing these images with your customers will make their shopping experience more relatable.
· Focus on Mobile Users
Nowadays, many consumers are accessing content using a smartphone or tablet. They are using their mobile devices to search for products, post reviews, read reviews, make purchases, etc. As part of your visual marketing strategy, you should cater to the particular needs of a mobile audience by highlighting the features they are most likely to see from their mobile device. Moreover, you should optimize your layout and content to provide a seamless experience to mobile users. Your consumers must be able to scan through your visual content and get the message quickly before they lose their attention.
5. How to Grow Your Ecommerce Business with Viral Giveaways
Growing your eCommerce business with viral giveaways can be one of the best ways to growth hack your online store and grow your business. Running a giveaway to grow your eCommerce business is super easy with a free giveaway tool created by Sumo. We actually use this giveaway tool to help grow our business. You can see this marketing tool in the bottom right-hand corner of this blog post. We are using this free tool to promote a blog post giveaway which we run every month. To learn more about this super useful tool and how it can be used exactly to grow an eCommerce business click on the following link Viral Giveaways.
Bonus Growth Hacking eCommerce Tip
One of the best ways to growth hack your eCommerce store is to build out a professional blog which incorporates the correct inbound marketing strategy for your online business. Your inbound marketing strategy will be dictated by what your online store is selling. Therefore, your blog content needs to align with your store’s products and deliver value to your readers. You can learn more about eCommerce blogs via the following link which shows some great examples.
8 Brilliant Blogs Run by Ecommerce Stores (And What You Can Learn From Them) or read our post dedicated to the Best Ecommerce Blogs and learn from the export to growth hack your blog and get more sales.
However, all of the example blogs featured via the above link are missing a vital element from their digital marketing mix…
If you wish to know what they could all be doing better to enable more traffic and ultimately sales, visit our Blog Management Services page and book in a free consultation to learn more.
Growth Hacking eCommerce Final Thoughts
We have discussed some of the most important things you need to do to growth hack your eCommerce business. Now try everything we have shown you and see how it works out for you. Create strategies centered on growth and use growth hacks to market your eCommerce business. Use growth hacking strategies in email marketing, YouTube marketing, Twitter marketing and for attracting customers through visual content.
If you need more guidance on how to growth hack your eCommerce business, feel free to reach out to us.