Email is still a powerful marketing channel and businesses are using it to reach their new customers and market their brand. To help businesses streamline their email marketing strategy, we are going to show them how they can go about growth hacking email marketing.
Growth hacking has become a buzzword in the last few years. Being applied to a variety of marketing mediums, growth hackers are using different tools and techniques to help businesses grow. In this post, we’ll talk about growth hacking email marketing. We’ll lay down growth hacks that you can use for email marketing and tools that can help you with these hacks.
The term ‘Growth Hacking’ was created by Sean Ellis and made more popular by writer and entrepreneur Andrew Chen. As per GrowthHacker’s CEO Sean Ellis, a person who is naturally inclined towards growth is a growth hacker. In the most basic terms, experimenting with different promotional and advertisement strategies focused on the rapid and efficient growth of business and then implementing them in the business is called growth hacking.
The first objective of a start-up is to get customers/users to notice their product or service. The second important requirement is for the business to have a decent product or service. Without these, an entrepreneur cannot be successful. So, let’s assume that you have taken care of these important details. When the dust settles, the retweets start slowing down, the blog posts stop capturing the attention of the audience and your website struggles to attract visitors. A growth hacker should be able to turn this situation around and help in growing the business. One of the marketing mediums a growth hacker can use to turn this kind of situation around is email.
Email Dwarfs the New Channels
While email isn’t that popular with today’s younger tech-savvy generation, it is still better than many newer channels. Some people say that newer marketing channels will kill email, but we believe that they’re just making it better and more focused. People may open Facebook to see their newsfeed or scroll through Twitter to check updates from random people, but email is where all the important things are being communicated.
Email Marketing ROI
Email marketing drives $44 for every $1 spent. Email’s ROI was 28.5 percent compared to 7% for direct mail. Not only that, but 72 percent of people prefer to receive promotional content through email. Furthermore, 94% of people say checking their email is the reason they get online. These stats show that email marketing is extremely powerful. For a deeper look into email marketing statistics. Click on the following link to read an infographic put together by Campaign Monitor which features 24 email marketing stats every email marketer needs to know.
Now that we’ve established the importance of email marketing, let us show you what you can do for growth hacking email marketing to quickly grow your business. We’ll share the lowdown on a few important things you need to do to grow your subscribers and increase their engagement with your business. Additionally, we’ll share the tools that can help you accomplish this.
1. Focus on Your Signups to Grow Your List
For growth hacking email marketing, it is important for you to focus on your signups to grow your list. How would users sign up to receive your emails if they can’t find your signup form? Sometimes placing the signup form at the bottom of a website doesn’t work, so make sure to change its placement and test different areas on your website to find out what works best. Try using signup forms in the sidebar or header etc. Consider placing the form in the middle of the page or post. Make sure that your signup form is noticeable, appealing and clearly labeled. Let the reader know why they should sign up to your email list.
To get the best from your growth hacking email marketing efforts. We suggest having a large email list of interested prospects, as this will lead to your desired results. Click on the following link to find out how to get email subscribers to grow your list.
Click on the following link to find how to use OptinMonster to grow your list. This excellent popup tool for capturing email addresses helped Kennedy Blue increased sales by 50% within one month.
2. Collect Email Addresses Through Twitter and Chat
Of course, you have an opt-in form on your landing page and blog for collecting email addresses. But, you shouldn’t stop there. For growth hacking email marketing, you should leverage every possibility to capture visitor’s email address. There are different sorts of pop-up forms that can be used to get people onboard. Explore different channels where you can capture the attention of people and compel them to complete your signup form. For instance, Twitter is a good place for collecting email addresses. Create a compelling lead generation card and use it to collect email addresses on Twitter. This guide from Vero will help you create lead generation cards for Twitter.
Intercom’s conversational chatbot technology allows you to automate how you market, support and sell to accelerate business growth. You can embed an Intercom chatbot on your website and it can capture your website visitors’ email address.
3. Experiment with Pop-Ups
Growth hacking email marketing isn’t easy. You need to capture your visitors’ attention in a way that ensures that they join your email list.
A customer may not notice your signup form on the website page, but you should make another attempt to get them to sign up. You can accomplish this by implementing a visually appealing pop-up that appears when a customer is about to leave the site. They may just signup through the pop-up form.
· OptinMonster and Hello Bar to Create Pop-ups
OptinMonster is a great tool for growth hacking email marketing. It can help you grow your email list by getting more subscribers through popup forms. It takes only a few minutes to create high converting forms for landing pages and websites with OptinMonster. Plus, customers and leads can be segmented with behavior personalization and funneled right into automated campaigns.
Another tool for growth hacking email marketing is Hello Bar. Over 500,000 bloggers, entrepreneurs, and digital marketers are using this tool and it’s the most trusted and oldest pop-up software available today. Hello Bar does not just offer tools for creating pop-ups forms but also training on lead generation and other marketing strategies. It gives users both the know-how and software to see the results they desire. You can create pop-ups within a few minutes and place them on your website using Hello Bar. The tool also integrates with many other applications including Mailchimp.
4. Use Tools to Help Find Email Addresses
Half the battle can be finding the correct email address to enable your message to reach the decision maker. Therefore, we suggest checking out the following tools. These email tools have been designed with one job in mind, and that’s to assist you with this task of finding the correct email address for x person and y company.
· Anymail finder
According to Anymail finder‘s home page (at the time of publishing this post), they claim to have 34,000+ companies using their email tool to find and verify the real emails of employees at any company. They also say they have loyal repeat customers due to their software’s 10 unique features. Their goal is to give marketing and sales teams a product they’ve always wished for. Anymail finder offers 20 free credits with your first search.
VoilaNorbert is another well-known tool to help find the all essential email addresses to enable you to growth hack your email marketing. As stated on their website you’ll have everything you need to boost the ROI of your next email campaign. To elaborate, this email tool has a Gmail plugin to supercharge your email productivity. The plugin features include:
- Schedule emails to be sent later
- Set reminders and notes in your inbox
- Follow up automatically
- Track opens and link clicks
According to Hunter more than 1,000,000 professionals use their email tool to build more connections and grow their business. The Domain Search lists all the people working in a company with their name and email address found on the web. With 200+ million email addresses indexed, effective search filters and scoring, it’s the most powerful email-finding tool ever created.
If the above email address finder tools don’t quite hit the spot for you, maybe the following post which lists 30+ email lookup tools to find anyone’s email address. You can view the email tools on the LeadBoxer blog.
ZeroBounce is an award-winning Email validation and checker service. If you already have found your email addresses but need to check they are still current, this is the perfect tool for the job. Remove invalid email addresses from your list using their unique email verification scrubbing system to prevent email bounces. According to their website, 98% accuracy is guaranteed with this email tool. This email tool integrates with the most important email platforms. Including Mailchimp, Drip and AWeber to name but a few. They also offer a forever free plan, so why not add it to your list of growth hacking email marketing tools.
5. Use a Powerful Email Marketing Platform
Growth hacking email marketing isn’t possible without a powerful email management service. Managing bulk emails and subscribers on your own is time-consuming and extremely difficult. Therefore, you should use an email management service to manage your mailing list and subscribers, send out emails and track results. There are many email management services out there, but you should research and choose the one that best fits your needs. A few options for you include:
· Campaign Monitor
Campaign Monitor is one of the most powerful email automation tools and it is perfect for growth hacking email marketing. It’s easy to use, thanks to the drag-and-drop builder. Moreover, professionally designed templates enable users to create branded campaigns and execute them with ease.
Emails are easy to schedule and you can use them to keep your users engaged. Campaign monitor also allows you to personalize and segment subscribers to send relevant emails. Behavioral data can be used for building relationships. Moreover, you’ll have an analytics suite for tracking performance.
ConvertKit is another great tool for growth hacking email marketing. This powerful email management service comes with remarkable automation capabilities. It’s ideal for online businesses looking to grow their email list and engage users with email marketing. With this tool, you can build an email list with easy-to-use and customizable opt-in forms. With its simple dashboard, ConvertKit allows you to easily manage subscribers and send targeted content to them. Time-sensitive broadcasts can also be sent through ConvertKit.
To read a detailed software review of both ConvertKit and Drip head over to our ConvertKit vs Drip post. Get a better insight into these two great email marketing tools and find out which one best suits your marketing needs.
Drip is another great email management solution for you if you want to convert your website visitors into subscribers. It is much more than a standard email marketing platforms. Drip allows you to build deeper connections with customers by sending them emails at right times. The platform allows you to customize messages based on various behaviors such as cart abandonment, return visitors, first-time visitors, people who clicked a link displayed on your website, etc.
To read a detailed software review of both ConvertKit and Drip head over to our ConvertKit vs Drip post. Get a better insight into these two great email marketing tools and find out which one best suits your marketing needs.
GetResponse is another email marketing software you can use to manage your mailing lists. It allows you to create newsletters that may be sent to subscribers on your lists. You can use autoresponders to automate and schedule your email. GetResponse provides detailed analytics and stats like open rates, click-through rates, and much more on email marketing campaigns.
Mailchimp is another impressive tool for growth hacking email marketing. It has amazing features such as autoresponders, spam filter diagnostics, social media integration, contact list segmentation by time zones, and much more. It can support small businesses as well as large enterprises. You can use Mailchimp to create, execute, track and analyze email marketing campaigns. It’s a powerful workhorse that allows you to welcome, follow-up and re-engage your prospects and customers automatically.
6. Guide Subscribers
The signup-process should be simple and clear. If it isn’t, you’ll struggle to get visitors to opt-in to receive your emails. Let them know how they can sign up and tell them what they’ll get from doing so.
· Use a Lead Magnet
For example, offer a lead magnet which can be used to entice people to part with their email address. A lead magnet can be any of the following, E-books, Checklists, Webinars, Surveys, Guides, Worksheets, or even a Free Consultation etc. In other words, anything that offers enough value to make the reader part with their email address.
Here at Digital Entrepreneur Tools, we offer a Free 30-page Growth Hacking E-book, which features tools and web services from the following nine categories:
- Affiliate Marketing
- Email Popup Sign-up Forms
- Drip Marketing
- Sales Funnels
- Conversion Rate Optimization
- Lead Generation
- Influencer Marketing
- Facebook / Instagram Ads
- SEO Tools
As you can see from the above email capture form, it’s very clear what the reader needs to do to get the free E-book. Notice that we do not ask for many fields on the form to be completed. We do this because we want to make the email sign up process as friction-free as possible. Thus enabling more you to get more subscribers to your list.
· Constant Contact
This tool provides a variety of marketing applications. Constant Contact comes with an easy-to-use email editor which can help you craft emails. With this tool, you can import data of customers from email spreadsheets and clients. It is great for guiding subscribers as it allows you to create personalized sign-up forms that can be embedded in Facebook pages and web pages. The real-time reporting features of this tool allow you to track clicks, social shares, email opens, and more.
7. Don’t Forget the Confirmation Link
Once a user has entered their email address into your signup form, make sure to tell them that they’ll need to approve subscription by clicking on the confirmation link in their inbox. A message should appear telling this to the user so that they don’t forget to confirm their subscription.
8. Run a Contest to Boost Growth
Contests are also great for growth hacking email marketing. You can grow your subscriber list by offering giveaways or running contests. That’s because people are more likely to sign up to your email if they know that they can get something in return.
Rafflecopter makes it super-simple to launch a giveaway and manage it on your website. You don’t need to know coding to use this tool for creating impressive giveaways that are bound to capture the attention of your audience. Rafflecopter is compatible with most of the major email marketing tools, a lot of which were mentioned earlier in this post.
KickoffLabs allows you to create viral marketing contests that you may use to build your email list. Run giveaways, product launches and sweepstakes using this tool where fans earn rewards and points for referring their friends and much more. Run automated contest emails that drive more referrals and engagement. One viral campaign you can use for building your subscriber list is ‘Email Opt-in Bribes’. With this campaign, you can entice visitors to join your email list by offering them a simple download – like a chapter of an eBook – in exchange for joining.
GoViral helps you get more shares and traffic by offering a gift to your subscribers as a reward for sharing your website with their friends. If a user subscribes to receive your emails, GoViral will offer them a gift like a discount, free eBook, free course, etc. As a result, you may/should get more visitors to your website and they may sign up for your email list. GoViral is clearly a top tool for growth hacking email marketing and should definitely be tested to see if it gets the results you are looking for.
9. Be Consistent
For growth hacking email marketing, it is important for you to be consistent. The goal of your email marketing campaign should be to keep the users engaged with your business. In order to achieve that, you need to stay in contact with your subscribers. If your subscribers don’t receive anything from you for months, there is a high likelihood that they’ll forget about you. So, retain top-of-mind recall among your subscribers by sending them regular emails.
By ‘regular’, we don’t mean that you should send irrelevant emails to your subscribers every day. Depending on your business, you may send 2 to 3 emails per month or even 4 to 5. The good people over at CoSchedule have put together a post which covers the best Email marketing sending frequency and it’s backed by 20 studies. The post provides detailed information about how often you should send emails to your subscribers.
Cakemail is a powerful email marketing tool that is best for small and medium-sized businesses. It allows you to customize colors, font, and theme with a few clicks. Cakemail also has ready templates available and a large selection of content blocks that can help you create emails. Maintaining contact lists, creating groups, segregating contacts and scheduling email is all easy with Cakemail. Being consistent with your email designs will help your audience recognize your emails, making the subscriber more likely to read them.
10. Make Your Newsletter More Appealing
Appealing emails are essential for growth hacking email marketing. Make the layout of your email more visually appealing to ensure that it catches the attention of your subscribers. You should lay out the text and headlines clearly and add visual interest using photos or logos. If the layout isn’t appealing, your subscribers will likely opt out of receiving your emails after a while.
NewsletterBreeze is a great tool for manually or automatically gathering high-quality content from a niche and using it in your emails. It allows you to capture news from Twitter, websites by using specific keywords. You are in complete control of the process. You can send your own-branded content via GetRespone, Constant Contact, MailChimp and other platforms. For the reasons of automation and integration, this newsletter tool is clearly a growth hacking email marketing tool that needs a permanent position in your digital tools box.
Tidings builds great email newsletters automatically using just your Facebook Page. The Tidings email tool also lets users save content simply and easily with their browser extensions available for (Chrome and Firefox) or use the iOS app. This email tool saves you time and energy and allows you to focus on running your business, whilst the software does all the heavy lifting.
This tool offers one-click integration with popular email providers such as Mailchimp. You can then use your existing email service provider, (there are a few different options) to send out the newsletter. Apparently, you’ll be able to go from sign-up to sending your first newsletter in under 10 minutes, which is pretty impressive.
Another great tool you can use to create more appealing emails is Litmus. Litmus allows you to design and test emails. Besides building, previewing and testing your emails, you can also track your email campaign via Litmus. The drag-and-drop editor is easy to use. You can use it to build your emails from scratch. Customizable templates are also available in the tool.
11. Keep it Mobile Friendly
Mobile-friendly emails are vital for growth hacking email marketing. We hear SEO experts talk about the importance of a mobile-friendly website. They go on at length about how not having one can have a major impact on your search engine ranking and make it hard for you to reach more people. Similarly, not optimizing your email messages for the mobile audience means that you won’t be able to engage with subscribers who check their emails on a smartphone. Therefore, you should make your emails mobile friendly.
You can also use Litmus to check whether your emails are mobile-friendly or not.
· Constant Contact
Constant Contact gives you access to several email templates that are mobile-friendly. These templates use a single-column design and re-size images in the email for mobile. The default font size of these templates is optimized for mobile viewers and they utilize a layout that is built for concise and clear messages.
12. Send Automated Personal Messages
By sending automated personal messages, you will be able to ramp up your growth hacking email marketing efforts. You should send every new subscriber a personal note from the CEO, account manager or a customer support representative, depending on the nature of your business. These messages are powerful in showing the subscriber that you’re interested in creating a deeper connection with them. A few tips to keep in mind when creating automated personal messages include:
- Make sure to craft the message to appear as if it was sent by a real person
- Delivery of these messages should be triggered by the recipient’s behavior
- Use simple text
13. Use Email Autoresponders
Autoresponders are another important thing you need to focus on for growth hacking email marketing. Emails you craft and schedule ahead of time so that they can be sent to your subscribers based on a trigger event are called ‘autoresponders’. There are a number of email automation platforms that you can use to set up autoresponders. Some of them include:
Automizy is the most ingenious, intuitive and insightful email marketing automation platform for SMBs and marketing consultants according to them. Their email tool features a visual automation builder for creating autoresponders. They claim you’ll be able to create and execute higher-performing campaigns in less time for better results.
In other words, they have greatly simplified the building of email automations to speed up your work. You’ll get a fully integrated visualization board that will lead and inspire you to create high-performing email automations. It’s definitely worth visiting their website to view the list of features available for this powerful growth hacking email marketing platform.
With ConvertKit, you can send autoresponders to subscribers based on how they interact with your email messages. Blueprints available on the platforms can easily be used for creating autoresponder sequences that respond to almost any situation.
AWeber is an incredibly popular email platform that has long been used for growth hacking email marketing. It’s primarily used for email campaigns and newsletter creation. You can automate marketing funnel using drag-and-drop editor and use the tool to optimize your email message in the best possible way. You’ll also have access to autoresponders, ready-made templates, analytics and reports, choices for signup forms and much more.
14. Make the Subject Line Appealing
Once you’ve gotten people to sign up to receive your emails, the next important task is to catch their attention with click-worthy subject lines. Creating subject lines for emails can be complex and is an art form in itself. When you’re crafting a subject line, remember that it’s the only opportunity you have to compel a subscriber to open your email. The subject line of an email message should directly speak to the reader and offer them a solution to their problem. Consider adding a sense of urgency, an element that piques curiosity or craft funny subject lines to capture attention. Some examples of subject lines that prompt user action include:
- “[URGENT] You have got only 1 DAY to watch this”
- “[WEEKEND ONLY OFFER] Get your hands on this Now before it’s too late”
- “10 bizarre habits that can make you richer”
- “Want to Grow Your Email List 10X? Check out these 10 content marketing ideas”
SubjectLine.com does not beat around the bush. This growth hacking email marketing tool should be part of your digital tools arsenal. Especially as it’s free to use and has tested over 6 million subject lines! According to them, it’s the #1 free subject line rating tool.
For a deeper look into subject line testing tools, head over to the HubSpot blog to read their post which details 12 subject line tester tools to boost your Email open rate.
With these email tools, you can get the overall score of a subject line and see why and where you lost points. For example, “No capitalization detected – 3 pts”. With email marketing still providing one of the best return on investment (ROIs) in the industry, it’s definitely worth getting your subject lines right.
15. Personalize Your Content
Content personalization is important for growth hacking email marketing. The content of your email message shouldn’t read like you’re speaking to all the subscribers. Instead, personalize the content to make it look like you’ve written the whole message only for the person reading your email. Emphasize on the reader, not the whole group. For example, don’t write, “I know that the people reading this message are interested in email marketing”. Rather say something like “I know you are interested in email marketing.”
Contactually is a customer relationship management (CRM) platform that you can use for vetting contacts. CRM is a key element of the growth hacking email marketing process. With Contactually you can gather contacts from your website, social media profiles and email inbox and then gather information about them to help you personalize your messages.
MailerLite has a drag-and drop-editor that makes creating impressive email campaigns in a matter of minutes ease. You can segment, automate and personalize your campaign using the advanced targeting features of MailerLite. With the personalization features, you can add the name of your subscriber in the email and add other personal touches like hometown, birthday or their favorite color etc.
It’s an all-in-one email marketing automation platform that is incredibly popular among users. You can design email campaigns using the drag-and-drop builder. Moreover, personalization and segmentation of messages are also possible with ActiveCampaign. You can also use drip email, autoresponders, automated workflows and much more to make sure that your email marketing campaigns deliver the results you desire.
16. Create High Quality and Compelling Content
Your subscribers will likely stop reading your emails if your content isn’t compelling or high quality. Inboxes are being inundated with messages constantly, which means that a user will only bother to read your email message if the content is engaging, valuable and relevant to them. So when you’re crafting your email message, create a high quality, compelling and relevant message that offers value to the reader. You can also attach images or videos in your message to make it more appealing.
This video email service can help you send personalized video messages to your subscribers. BombBomb seamlessly integrates with Outlook, Salesforce, and Gmail, allowing you to deliver personalized video to your email subscribers. BombBomb’s mobile app is available for both iOS and Android. You can easily record videos from your mobile phone and send them in an email.
Flashissue allows you to create emails using their simple drag-and-drop editor. Adding text and images in emails is easy. So, say goodbye to those formatting issues. Moreover, if you get stuck writing content, Flashissue has got you covered. You can provide the address of your blog or give them a keyword to search content. Flashissue will fetch you fresh content that you can add to your email message.
17. Don’t Waste Your Subscribers’ Time
Only send relevant emails to your subscribers. If you do not have anything important to convey to your subscribers, it is better not to send any emails. Don’t annoy them with content or messages that hold no value for them. If you send irrelevant content to your subscribers, they won’t open your email the next time they see it in their inbox. They may even click the unsubscribe option.
18. Include a CTA
There should always be a call-to-action or CTA in an email message that would engage the reader and direct them to a website or a landing page for your offering. Sometimes, you may ask for their input in the CTA. Other times you may encourage them to buy something from your website. You can also use buttons to create a call-to-action. A button could be made prominent with a 3-D effect. It could even be an arrow pointing to a link.
19. Use a Signature
No space in your email message should be wasted. The footer of an email message is the perfect place for highlighting a message or reiterating your call-to-action. Customers are likely to read things at the end of your email. Hence, include a compelling signature at the end of the message. You can also consider using a postscript (PS) instead of a signature. Three important things to remember when using the PS for reiterating your CTA are:
- Be Personal
Try to establish a more personal connection with the reader when you’re writing a PS.
Sometimes customers need that extra push to get over the line. You can include an offer, a bonus or a reward in your PS to compel them to take action.
Consider adding social proof to your CTA by including a testimonial in the postscript.
WiseStamp can be used to add a signature to emails. There’s a free version available as well as monthly subscription services that offer better functionality. The tool makes it easy to create a customizable signature. There are more than 50 professional templates to choose from and you can even attach a photo to personalize your messages. Another nice feature about this email tool is, you can add an RSS link from your blog, which adds your latest post to the footer section of the signature. This is a great way to drive additional and free traffic to your blog.
Another user-friendly tool for signature generation is MySignature. It walks you through each step of creating a signature. The templates available in the platform are awesome and you can use the tool on the go. MySignature is mobile-optimized which allows you to build signatures on any mobile device as long as you have a reliable internet connection. The tool offers both business plans and individual plans.
20. Make Things Dynamic
There are multiple elements in an email that you can experiment with to see what works with your subscribers. You can customize different items in your email message, depending on the action taken by a customer. For instance, if you are sending an email to a customer who has purchased several items from your website, you could provide a link to “exclusive pre-launch items”. On the other hand, if a subscriber hasn’t yet made a purchase from your site, you could direct them to a sale items page.
21. Ask Subscribers to Reply
If you’re managing a large subscriber list, you may get more replies than you can possibly imagine. It’s important to have an inbox where you can monitor subscriber replies. What if a subscriber needs one last piece of information from you before they become your customer? What if someone gives a reply to your message and they never hear back? They’ll assume that you don’t care about what they want.
E-mail replies are a great way to gather feedback and it is something that subscribers should be encouraged to send. You can route responses of your subscribers to a customer support team where their questions can be answered.
Mailgun is a cloud-based email service that you can use for sending, receiving and tracking emails. It has great features for email validation, storage and inbound routing. It simplifies the time consuming process of sending bulk or transactional emails.
Think of the email message like personalized blog posts that can be shared with others. So, give your users an option to share your email message. If your content is appealing, engaging and relevant to the user, they may share them with their friends. So, include capabilities and buttons within your message that makes sharing easy for the user. Mailchimp makes sharing super easy and has drag and drop share buttons which can be added to any email design template.
23. Track Results with Email Analytics Tools
What happens when you hit that ‘send’ button and the email is delivered to your subscribers? If you don’t know, you can’t figure out how well your email marketing campaign performed. Therefore, it is important for you to track the results of your email campaigns to see what works.
Yesware allows you to track email reply and open rates, attachment opens, presentation page views and link clicks. This is all valuable information that’ll help you identify whether your email marketing campaign is providing you the results you desire. The platform will alert you right when your email is clicked or opened.
GetNotify is a free email tracking service that’ll alert you when your emails are opened. As soon as the recipient opens and reads your message, this service sends an email read notification to your inbox. So, you can use this platform to keep track of your email messages and see whether your subscribers actually open your messages or not.
Mailytics takes your email marketing campaign analytics data to another level. With this email tool, you will be able to harness the power of well-organized competitor statistics including their send-out times, product strategies and newsletter designs. Use the data provided by this powerful piece of analytics software to boost your email marketing strategy. This tool will allow you to improve your email campaigns and newsletters based on current trends and hard data. Mailytics offers a free 14 days trial, so why not test this tool out for yourself to help stay one step ahead of the competition.
· Campaign Monitor
Campaign Monitor allows you to automate things such as tracking, optimizing and testing. The platform also provides interactive analytics allowing you to review the performance of your email marketing campaign and act upon it.
24. Send Updates
For growth hacking email marketing, it is important to keep your subscribers aware of your business. One way you can achieve this is by sending them new updates in emails as they are added to your website. For example, when you publish a new blog post, you can send your subscribers an email that encourages them to read it.
FeedBlitz RSS to email feature can be used to automatically send email to subscribers, alerting them of a new update. There are customization features that allow you to send updates related to a specific topic to particular subscribers. This is useful when you know the topic subscribers are interested in.
Mailchimp also has an RSS to email feature to allow you to pull in your latest blog posts for email promotion. With Mailchimp’s feed tags, you can add blog posts from your RSS feed to any type of email campaign. Keep your subscribers engaged and up-to-date with your latest posts. When creating the blog post template in Mailchimp remember to add the social sharing buttons to it, to help the post gain more online exposure.
25. Direct them to Dedicated Landing Pages
Landing pages are important for growth hacking email marketing. For certain email-based campaigns, consider creating landing pages and directing subscribers to them by including a link in your message. For instance, if you’re a promoting a special offer through an email, create a landing page that presents your offer in more detail. This tactic helps you to cover up for a scenario where you might not be able to provide all the information in an email.
26. Build Trust
Provide consistent content, share valuable advice, care about the privacy of your subscribers and take their feedback into account. These measures will help in building trust among your subscribers. That way, your subscribers will know that you care about their needs and will likely open your emails as soon as they receive them.
27. One Subject
For growth hacking email marketing, it is important to keep the focus of an email message on a single subject. You can’t talk about all the different things you want to promote or various offer in a single email message. This would make it extremely difficult for your readers to digest the message and they wouldn’t like reading it.
28. Unsubscribe Them Yourself
We know that building a large email list is essential for growth hacking email marketing. However, you should understand that there is no point in sending emails to people who don’t want them. If your subscriber hasn’t opened your email for months, there’s a high probability that they won’t do so anytime in the future. So, why don’t you just unsubscribe them yourself? This way you’ll remove the inactive subscribers from your list and only be left with people who are actually interested in your business and offers.
29. Monitor Your Competitors
Monitoring competitors is another important element of growth hacking email marketing. Monitor your competitors to see how they are using email marketing to target customers. Are they doing better than you? If yes, what tools are they using? Sign up for your competitors’ mailing lists and newsletters to see how they are connecting with subscribers.
30. Cold Email Outreach Tool
Email outreach is an aspect of growth hacking email marketing. It allows you to form relationships with like-minded companies or individuals to help build your business. Because of the large number of website live on the web, it’s important that you stand out. The more you stand out, the more you’ll get noticed and your brand will grow and reach more people. More people mean more conversions and more conversions means more revenue.
Use Woodpecker as your cold email outreach and inbound lead nurturing tool. Woodpecker is one of the best growth hacking email marketing tools because it allows you to send cold emails and follow-ups automatically from your mailbox. These emails are sent one by one as if you were sending them manually. This useful email marketing tool integrates with Gmail and other email clients, including Outlook. Woodpecker was created to support small and medium B2B companies who fight every day to grow their business. Schedule a demo or dive straight in and test their tool with a 14-day free trial.
31. Sales and Leads Email Marketing Tools
Email marketing is one of the top performing digital tactic for boosting acquisition, building awareness and increasing conversion. To growth hack email marketing, you need to capture qualified leads and approach them to convert them into customers. Crafting compelling emails and appealing to the interest of leads may help you convert them into customers.
Slik is offering highly targeted leads for your business for 10¢. Slik finds anyone’s email with 95% deliverability in seconds. You can filter by industry, employee count, location, funding and more. This tool definitely looks interesting and offers pricing models to suit your needs, scaling all the way up to enterprise level. According to them, they offer more data, which provides better prospecting. So why not request a trial now with Slik.
With Marketo you can engage customers with relevant conversations at scale, so their website says… Marketo has been around for a while now and has built up a credible reputation in the industry for providing a solid lead generation tool. According to their website, they offer one platform with every engagement via any channel. However, what does this mean exactly? It means you will be able to listen across channels. Learn what each individual wants, and engage wherever they are. All this, with the leading unified marketing platform purpose-built to create lasting relationships and orchestrate end-to-end engagement. Think of Marketo as an all-around lead and engagement platform which lives in the cloud. This piece of software should be a serious contender when putting together your growth hacking email marketing tool kit.
Apparently, because Leadfeeder is built on top of Google Analytics it means you get leads for as long as you’ve had Google Analytics on your website. That’s a pretty cool feature! This B2B lead generation software helps validate your marketing efforts and shares sales data between your teams. This lead generation tool integrates with many CRM platforms and Mailchimp. Leadfeeder’s Mailchimp integration uncovers real people on your website so you know who’s interested in your company and what to say to them. With these two powerful pieces of software combined, your Leadfeeder-Mailchimp integration allows you to take email marketing analytics a step further and see what your subscribers do on your website, essentially viewing their on-site behaviors.
32. Low Cost Email Tool
No matter what type of business you’re running, you’ll be interested in saving. The more you save, the more you earn. To growth hack email marketing, you don’t have to spend hundreds or thousands of dollars on premium email marketing tools. There are plenty of low cost email tools that can perform basic tasks for you. Here’s one example:
Sendy allows you to send low-cost emails, in fact, you can send newsletters out 100x cheaper! Yes, that’s right according to the Sendy website. This low-cost email tool is a self-hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). By using the Amazon SES it makes it possible to send authenticated bulk emails at an insanely low price without sacrificing deliverability. Click through to their website for more details and to save some serious cash if you have a large email marketing list.
33. Great Gmail Tools
No matter how easy to use and popular Gmail might be, having to actually manage emails for marketing purposes using the platform can be daunting task. Using extra Gmail tool may not many anyone fall in love with the platform, but it’ll certainly make it easy for you to manage and send your mails.
Boomerang for Gmail is one of the best email tools around for this ubiquitous email platform. With Boomerang you never have to worry about remembering to follow up on those all important emails you sent a few days, weeks ago… Boomerang lets you take control of when you send and receive email messages. You can schedule an email to be sent later and receive email reminders from this very useful tool. To elaborate, this tool will return an email you sent to the top of your inbox (if, the receiver has not replied within your chosen timeframe). This is super useful for anyone that sends lots of cold outreach based emails.
According to the copy on their website, Boomerang can help you with:
- Remember to pay bills
- Schedule birthday/holiday notes when you have time to write them
- Make sure you follow up with a sales lead
- Communicate with people in different time zones
- Clear out travel confirmation emails, returning them on the day of your trip
- And lots more!
Gmass for Gmail allows you to send mass email campaigns from inside your Gmail account! Not only can you send bulk email campaigns from your Gmail account with this handy growth hacking email marketing tool, but it has quite a few useful features. Some of these include click tracking, scheduling, Google Sheets integration, reports, and an email list builder, automatic follow-up emails and more.
If you need some help with your inbox organization, Sortd could be for you. Sortd gets your Inbox organized. It brings your emails, tasks, and priorities together in one intuitive workspace, and it works right inside your Gmail account. According to their website, 80,000+ people already use this email tool to help them spend less time in their Inbox and more time getting stuff done! This means more time to use some of the other growth hacking email marketing tools featured in this post. The good news is, their basic plan is a free forever plan, so why not check out this email tool for yourself and see if it can work for you.
Wordzen for Gmail allows you to run your business without wasting time on the daily grind of sending and responding to emails all day. That’s right Wordzen reduces the time you spend on email by 90%. For this exact reason, we think Wordzwen is a great growth hacking email marketing tool (in a nondirect way). In this respect, it is because the tool frees up your time. Thus allowing you to allocate that precious time elsewhere to growth hack your business. Have emails professionally written while you’re in business development meetings or better still lying on your couch, playing with your kids, or walking in the park! To see a demo video of this tool to help give you a better idea of how it works, visit their home page, we are pretty sure you’ll be impressed.
Make direct sales effortless with Sendbloom. Turn leads into opportunities with personal, persistent sales campaigns. This is exactly what this email tool was designed for, give all your leads personal, persistent attention to help you close that deal. If you work in sales this tool could just be what you’re looking for. Create and send one-to-one custom campaigns. Launch campaigns from any lead or contact page in Salesforce, or from your Gmail inbox. Sendbloom uses something they call Segment Designer™ and according to them, it has unprecedented granularity. Apparently, it is a first-of-its-kind segmentation tool that enables you to build campaigns of any complexity. This is just one of the cool features provided by this growth hacking email marketing tool. Hop over to their website to request a demo now and get a better understanding of the full potential of this email marketing tool.
34. Email Routing Tool
Using an email routing service can be beneficial for you, especially if you have a brand name. One of the top reasons for using a routing service is to enable you to use an email address which contains your branded URL. By doing this, it makes your company look more professional. If someone receives an email from you with abranded address, rather than an email from a Hotmail, Gmail or Yahoo etc. email account, they are likely to take you more seriously. Google does offer a routing service for Gmail with its Gsuite service. However, they charge a monthly fee for it.
ImprovMX is an email tool to help set up email forwarding quickly and painlessly.
From the same original team behind VoilaNorbert (mentioned above), these guys loved the simplicity of ImprovMX so much, they bought it! Now they plan to contribute to the project by fixing some pressing issues, taking care of support requests, and trying to come up with new, interesting features…
This new release of the tool is there first commitment to ImprovMX. They plan to grow this service and provide an exceptional tool for entrepreneurs around the globe, while always offering the forever free nature of the tool.
35. AI Email A/B Testing Tools
Artificial Intelligence (AI) is becoming more popular within the digital marketing arena. AI now powers Email A/B testing and both Automizy and Optimail automate this process to make your email marketing campaigns more effective. Using the power of AI is an excellent growth hacking email marketing tactic you can employ to help growth hack your business.
Automizy is an intuitive, insightful and ingenious email marketing platform that has been designed to help small and medium businesses convert leads into sales. According to Automizy their ingenious platform unlocks the mysteries of Email marketing. We suggest watching the video below to better understand how this intuitive email marketing software can benefit your business.
Optimail is an intuitive piece of email marketing software that uses AI to automatically adjust the timing, content, and personalization of your drip email campaigns. With this power at your disposal, this excellent growth hacking email marketing tool allows you to build email campaigns that learn, adapt, and improve over time.
To read more about AI and how it can benefit your business. The good guys over at Smart Insights have put together a great post entitled ‘Is your email marketing ready for an AI makeover?‘. If you are looking for a way to take the performance of your email campaigns to the next level, this post should be on your reading list, as it provides a deeper look at how AI is impacting the email marketing space in general.
Bonus Tool – Countdown Timer Email Marketing Tool
Signups are important, but that’s not all there is to growth hacking email marketing. If you want your email marketing campaigns to be successful, you must focus on keeping your subscribers engaged. If thousands of people receive your emails but never act on any of them, then email marketing is useless for you.
This tool embeds countdown timers in your emails to communicate immediacy of your message to your subscribers. MotionMail’s countdown timers have a visually appealing appearance which can capture viewer attention and build anticipation for an upcoming event. They are perfect for sales alerts, limited time offers, and events etc. So this clearly puts MotionMail into the list of growth hacking email marketing tools. The MotionMail timer integrates with popular email marketing software. It is compatible with email platforms such as Mailchimp and AWeber plus many more. They let you use the tool for free for the first 20K views per month, so why not give it a go and get some conversions!
You can growth hack email marketing by following the tips and strategies and using the tools we have mentioned in this comprehensive post. It’ll be hard to follow these strategies in the beginning, but once you get familiar with the various tools listed above, you’ll be able to grow your email list and engage your subscribers without hassle.
The most important thing you must remember is that you cannot quit. The hacks and tools we have provided will help you grow your email list faster, but you can’t expect to reach 100,000 subscribers in a matter of days. You must be patient and keep working on the growth hacks laid down above to eventually become successful with email marketing.
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